I want to write about McDonald's because for me and many other Russians these restaurants are often associated with American culture. It is an interesting fact that despite a lot of criticism toward McDonald’s, the McDonald’s restaurants widespread all around the world. You can find them in more than 100 countries. It is amazing considering all cultural differences that exist in these countries.
McDonald’s restaurants are ve
I think, McDonald’s restaurants are so popular not because they are just bring their original menus and services in new countries, and don’t have other competitors in these countries, but because they are flexible. Keeping their main attributes and principles, they make some changes in their menus and services depending on a country.
First of all, McDonald’s restaurants use local products to prepare their food. Second, they adapt their menus. They keep their basic food choices the same, but change their dressings, or add some additional choices of food. For example, in Taiwan, you can find McDonald’s restaurants in any big city. In addition to regular menu, you can find strange hamburgers in which they use rice round cakes instead of bread with grilled chicken inside. Besides, many dressings have Chinese spices in them.
In Russia, McDonald’s restaurants are not so popular and you can find them only in a few cities, but, I think, this is because prices are not affordable for many people. However, McDonald’s are well-known in Russia. There were some things that attracted people in Russia at the beginning: different kinds of hamburgers because we didn’t do them at home at all, and milkshakes which you couldn’t find easily although many Russians, especially children, loved milkshakes.
I think, that in every new country McDonald’s take in account differences and adapt their food and services in accordance with new conditions and features.
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