KFC & McDonald in China

After reading the article about McDonald's, I want to talk about the difference of McDonald's and KFC in China. In northern China, KFC is more popular than McDonald's. There are several reasons according to the customers' responding. First, KFC built their market in north of China eariler than McDonald's. When KFC have already had many loyal customers, McDonald's began to advertize there. Secondly, KFC changed a lot in China. They changed to use bread from a famous bread factory after couple years. Compared the bread offered from McDonald's, the bread in KFC is softer, mixed with more eggs. It fits chinese taste. Thirdly, KFC create new menu consistently. Chinese people believe that beef and fish is more health that pork and chicken. KFC cook hamburgs with beef and fish. It decreases the level of worry from customers and parents who used to think fast food is not health. To attract young people who are always lazy to cook breakfast, KFC offer beef and chicken congee in morning. Of course, McDonald's have their strategy to hold the marketing. For example, many kinds of icecream attact many customers, and their skill of cooking French fries is recognized.
Therefore, food need to adapt the taste of local customers wherever the food is from and to.